![Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong' | Campaign US Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong' | Campaign US](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/820/cached.offlinehbpl.hbpl.co.uk/news/SUC/1-20170421063944616.jpg)
Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong' | Campaign US
![Intel Has A New Logo for The First Time Since 2006 And The Iconic Bong Sound Will Also Be Modernized Intel Has A New Logo for The First Time Since 2006 And The Iconic Bong Sound Will Also Be Modernized](https://images.news18.com/ibnlive/uploads/2020/09/1599195335_intel-logo.png?im=FitAndFill,width=1200,height=900)
Intel Has A New Logo for The First Time Since 2006 And The Iconic Bong Sound Will Also Be Modernized
Intel - BUMMMM. bum-bum-bum-BUM – It's the sound of Intel, the Intel® Bong. It is one of the most recognizable sounds in the world and is a key element of Intel's identity.
![Intel IoT on Twitter: "#DYK the #Intel Bong is played somewhere in the world every 5 minutes? http://t.co/os7T1XCKko #HappyBirthdayIntel http://t.co/j7sjQCkAOd" / Twitter Intel IoT on Twitter: "#DYK the #Intel Bong is played somewhere in the world every 5 minutes? http://t.co/os7T1XCKko #HappyBirthdayIntel http://t.co/j7sjQCkAOd" / Twitter](https://pbs.twimg.com/media/CKDueOuWIAEyY23.jpg)