![Why does Vietnam love e-commerce? Luxury consumers prefer shopping for Gucci, Chanel and Dior on social networks like Instagram over physical stores – and the trend only grew during Covid-19 | South Why does Vietnam love e-commerce? Luxury consumers prefer shopping for Gucci, Chanel and Dior on social networks like Instagram over physical stores – and the trend only grew during Covid-19 | South](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2021/05/31/af57e851-fe0c-4b65-b00e-38c8b7a848bc_e0d1e3cf.jpg?itok=T2aMsFE_&v=1622428171)
Why does Vietnam love e-commerce? Luxury consumers prefer shopping for Gucci, Chanel and Dior on social networks like Instagram over physical stores – and the trend only grew during Covid-19 | South
![A street vendor peddles her wares outside a Gucci boutique in Hanoi, Vietnam, 17 September 2012. German Economy Minister Philipp Roesler is currently in Vietnam until 19 September 2012 and will then A street vendor peddles her wares outside a Gucci boutique in Hanoi, Vietnam, 17 September 2012. German Economy Minister Philipp Roesler is currently in Vietnam until 19 September 2012 and will then](https://c8.alamy.com/comp/D6DY60/a-street-vendor-peddles-her-wares-outside-a-gucci-boutique-in-hanoi-D6DY60.jpg)
A street vendor peddles her wares outside a Gucci boutique in Hanoi, Vietnam, 17 September 2012. German Economy Minister Philipp Roesler is currently in Vietnam until 19 September 2012 and will then
![Mediabakery - Photo by photononstop images - Gucci shop in Hanoi,North Vietnam,,Vietnam,South East Asia,Asia Mediabakery - Photo by photononstop images - Gucci shop in Hanoi,North Vietnam,,Vietnam,South East Asia,Asia](https://images.mediabakery.com/PNS/KC1/PNS0159243-preview-logo-watermarked.jpg)
Mediabakery - Photo by photononstop images - Gucci shop in Hanoi,North Vietnam,,Vietnam,South East Asia,Asia
![A young Vietnamese girl and her father shop at the Gucci store in Ho Chi Minh City, Vietnam, in this May 24, 2007 photo. In a country whose peasant army once marched on flip-flops made from old tires, Gucci beach sandals priced at $365 can come as a ... A young Vietnamese girl and her father shop at the Gucci store in Ho Chi Minh City, Vietnam, in this May 24, 2007 photo. In a country whose peasant army once marched on flip-flops made from old tires, Gucci beach sandals priced at $365 can come as a ...](https://c8.alamy.com/comp/2NG2GN1/advance-for-monday-sept-24-a-young-vietnamese-girl-and-her-father-shop-at-the-gucci-store-in-ho-chi-minh-city-vietnam-in-this-may-24-2007-photo-in-a-country-whose-peasant-army-once-marched-on-flip-flops-made-from-old-tires-gucci-beach-sandals-priced-at-365-can-come-as-a-shock-ap-photodavid-guttenfelder-2NG2GN1.jpg)
A young Vietnamese girl and her father shop at the Gucci store in Ho Chi Minh City, Vietnam, in this May 24, 2007 photo. In a country whose peasant army once marched on flip-flops made from old tires, Gucci beach sandals priced at $365 can come as a ...
![Ho Chi Minh City, Vietnam - June 4, 2023: Fashion store commercial sign with Gucci logo. Popular luxury clothing and accessory brand advertisement abo Stock Photo - Alamy Ho Chi Minh City, Vietnam - June 4, 2023: Fashion store commercial sign with Gucci logo. Popular luxury clothing and accessory brand advertisement abo Stock Photo - Alamy](https://c8.alamy.com/comp/2R6F21R/ho-chi-minh-city-vietnam-june-4-2023-fashion-store-commercial-sign-with-gucci-logo-popular-luxury-clothing-and-accessory-brand-advertisement-abo-2R6F21R.jpg)
Ho Chi Minh City, Vietnam - June 4, 2023: Fashion store commercial sign with Gucci logo. Popular luxury clothing and accessory brand advertisement abo Stock Photo - Alamy
![GUCCI announces Vietnamese Superstar Sơn Tùng M-TP as the exclusive "Friend of the House" in Vietnam | Macau Business GUCCI announces Vietnamese Superstar Sơn Tùng M-TP as the exclusive "Friend of the House" in Vietnam | Macau Business](https://hogo.sgp1.digitaloceanspaces.com/macaubusiness/wp-content/uploads/2023/05/image-1-q3tIIJ-1068x600.png)
GUCCI announces Vietnamese Superstar Sơn Tùng M-TP as the exclusive "Friend of the House" in Vietnam | Macau Business
![A man leaves a Gucci store in Hanoi, Vietnam, 10 October 2011. German Chancellor Angela Merkel visits Vietnam on 11 October 2011. Among meeting Prime Minister Tan Dzung, Merkel intends to visit A man leaves a Gucci store in Hanoi, Vietnam, 10 October 2011. German Chancellor Angela Merkel visits Vietnam on 11 October 2011. Among meeting Prime Minister Tan Dzung, Merkel intends to visit](https://c8.alamy.com/comp/DAD80R/a-man-leaves-a-gucci-store-in-hanoi-vietnam-10-october-2011-german-DAD80R.jpg)
A man leaves a Gucci store in Hanoi, Vietnam, 10 October 2011. German Chancellor Angela Merkel visits Vietnam on 11 October 2011. Among meeting Prime Minister Tan Dzung, Merkel intends to visit
![GUCCI announces Vietnamese Superstar Sơn Tùng M-TP as the exclusive 'Friend of the House' in Vietnam GUCCI announces Vietnamese Superstar Sơn Tùng M-TP as the exclusive 'Friend of the House' in Vietnam](https://storage.googleapis.com/mb-mkt-neo-prod-1-uploads/Son_Tung_M_TP_Gucci_FOH_6d978c222b/Son_Tung_M_TP_Gucci_FOH_6d978c222b.png)